Goosehead Franchise Frequently Asked Questions

How do I get started?

Fill out our web form to connect with our team! Once we receive your information, you'll embark on an exciting journey to become a franchise owner. Here's what to expect from our process:

1. Initial Connection: Our team will reach out to you, aiming to understand your unique business goals. From here, we can tailor guidance to suit your journey toward owning a franchise. 

2. Due Diligence: Engage in a comprehensive due diligence process. This involves conducting thorough research, attending introductory meetings, and completing background checks. These steps are essential to ensure that our franchise model aligns with your business ambitions and provides you with a solid foundation for ownership.

3. Discovery Day: Discovery Day is a pivotal experience at our headquarters. You'll have the opportunity for a corporate shadow experience, offering a behind-the-scenes look at how we support day-to-day operations. Engage in executive interviews with our Agency Management team to discuss your goals. Present your business plan to your agency manager, who will provide valuable insights and guidance to help you execute your vision effectively.

4. Contract-Signing Process: After a successful Discovery Day, you will collaborate closely with your designated territory manager. Together, you'll navigate the contract-signing phase, cementing your commitment to the franchise. Our team will ensure this process is smooth and transparent, setting the stage for your future success.

5. Launch Your Agency: With all paperwork completed and necessary approvals secured, you're ready to launch your agency. This marks the beginning of your exciting journey as a franchise owner with us. We're thrilled to support you as you embark on this new venture!

How much is the Franchise Fee, and what does it cover?

The Goosehead franchise fee can range from $25,000 to $60,000*, depending on the state you choose to set up your agency. Talk to our team to get a precise amount for your agency location.
The franchise fee is an upfront payment made by a franchisee for the rights to operate a business under Goosehead's established brand and system. This fee grants the franchisee access to Goosehead's proprietary systems, brand recognition, training programs, and ongoing support.

*subject to fees and other start up expenses

How much is the total initial investment?

When considering a Goosehead franchise, the total initial investment ranges from $40,000 to $118,500*. This estimate includes expenditure types such as the Franchise Fee, lease improvements, rent, signage and media, office equipment, insurance, licenses, professional fees, training expenses, and start-up expenses during your first three months of operation. That would include out-of-pocket expenses, like payroll taxes and expenses, royalty and other fees collected by us, rent, repairs and maintenance, advertising and marketing expenses, bank charges, state taxes, depreciation/amortization, and other miscellaneous items.

*subject to fees and other start-up expenses

Does Goosehead offer financing?

We do offer financing if you need assistance with the initial investment amount. Please reach out to our team to see what your options are.

How are Goosehead franchise owners compensated?

Goosehead pays agencies once per month the commissions that Goosehead receives from policies that the agencies have written.

Do I need to have prior insurance experience?  

No, you do not need prior insurance expertise to open a Goosehead agency. Goosehead helps you get licensed by providing resources and guidance. We have a robust training program as well as our dedicated back-office teams ready to help you successfully launch your agency.
Learn more about our back office support >

Does Goosehead offer training?   

Yes, we have a mandatory two-week training program that begins once licensing and onboarding are completed. It’s a hands-on, progressive program using real leads to learn the Goosehead sales process and carrier systems.
Learn more about our additional training options >

How long does it take to open an agency?

You can open your Goosehead agency and start selling after you attend and pass our initial two-week training program.

What kind of support can I expect?

Goosehead offers a variety of support for our agency owners. We offer training, post launch support, one on one sessions with regional experts, webinars and more.
Learn more about Goosehead’s superior back office support >

Where can I open a Goosehead Franchise? 

With over 1,100 franchises across the U.S., Goosehead is continually growing and offering opportunities in every state. Each location provides strategic advantages in local markets, ensuring that franchisees can tap into the potential of their chosen area.
To discover more about these opportunities and how Goosehead can help you strategically position your franchise, visit the market opportunity page for more information in your state: Goosehead Market Opportunity.

Does Goosehead help me choose my office location?  

While Goosehead does not choose or find office locations for new owners, we offer support through our detailed location vetting process. This process is designed to ensure that your chosen location meets both Goosehead and carrier partner brand standards. Our team is here to assist you every step of the way, helping you evaluate and vet potential office spaces.

How involved do I need to be as an owner? 

Goosehead expects all franchise owners to follow the Owner/Operator agency model to ensure that all our owners are solely focused on growing their business.

Do I hire my own staff and how many do I need?

Yes, as a business owner, you have the freedom to hire your own staff. Goosehead offers resources and assistance to help you find the right talent for your agency if you need help. We recommend that you take the first year to solely focus on growing your book of business before thinking about hiring staff.

What products will I be able to sell?  

Goosehead offers a wide range of products for our agents and clients. Product options vary on region, but you can see a full list of Goosehead’s products here.

Do you offer commercial options? 

Yes, Goosehead agents can insure commercial risks. However, the primary goal is to become the largest distributor of personal lines insurance, with a strong focus on Home and Auto insurance. While we do provide a life and commercial portfolio, this is subject to specific qualification metrics. Our experienced team can help guide you through our options, tailored to your interests and specific geographical areas.