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Bex Laird

License #: 19602413
4.8 OUT OF 5 STARS
star star star star star (123 Reviews)
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About Bex
Bex Laird is an agent with Goosehead Insurance located in Madison, WI. Bex joined Goosehead because of her unwavering commitment to take care of her clients. Using cutting edge technology to shop with dozens of "A" rated insurance companies in just a few short minutes, she is able to find the right coverage at a competitive price. She takes the time to review all of the options and customizes a policy based on the unique risks and desires of each client. After finalizing an option, Bex is backed by a service team that has the highest client loyalty rating in the industry. Request a quote from Bex and you will quickly understand why Goosehead is one of the fastest growing distributors of home and auto insurance in the United States.
States Licensed In: WI, IL, IA
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2916 Marketplace Dr. Suite 211
Madison, WI 53719
Languages spoken:
Portuguese;English
Hours:
We’ve got you covered,
and then some.
  • Homeowners Insurance >
  • Auto Insurance >
  • Flood Insurance >
  • Renters Insurance >
  • Condo Insurance >
  • Landlord Insurance >
  • Motorcycle Insurance >
  • Boat Insurance >
  • RV Insurance >
  • Life Insurance >
You probably looked at several houses before you found the right fit; why not look at home insurance the same way? Goosehead does the looking for you, and finds the policy that fits your needs and budget, without compromising coverage.
It seems like there’s as many car insurance companies out there as there are cars. Lucky for you, Goosehead looks under the hood of all those policies to find the right coverage for you and your ride. Think of us as your roadmap to better protection and better rates.
Having the right amount of protection in case of flooding is important. That’s why our Goosehead experts will do all the research for you. We’ll compare dozens of plans and choose what’s best for your residence, and your budget.
Sure, you may not own the building. But you own what’s in it. If a fire or disaster would cause a major setback, take a close look at renters insurance. Better yet, let us do it for you. We’ve evaluated products from dozens of the most respected insurance companies to help you home in on the right policy.
From an insurance standpoint, high rises, townhomes and condos can be, well, a little different. HOAs cover some parts of the property, leaving other areas up to you. We can help you find a policy that provides the coverage you need — at rates you’ll feel right at home with.
A rental property isn’t the same as a primary residence. Without proper protection, a landlord might be personally liable for damages from accidents or other events. We can help you determine the right coverage for your rental properties and compare rental property insurance quotes so you can operate with total peace of mind.
Driving a motorcycle is all about freedom. Speaking of freedom, there’s no need for you to spend end less hours of your free time comparing insurance plans. Comparing the best motorcycle policies from the best insurance companies to get you protected the way you should be protected, at the price you deserve.
Chances are you bought a boat for a little rest and relaxation. Goosehead makes shopping for boat insurance just as relaxing. Our expert agents will shop dozens of policies and find you the right protection, at the right price, that will really float your boat.
Your RV lets you escape to the open road. And with Goosehead, you can escape the usual time commitment of buying insurance. Our expert agents do the research for you, comparing dozens of policies and choosing the right protection for you and your home on wheels, all at the price you deserve.
As the saying goes, life happens. But sometimes it happens in ways we don’t expect. For all the great times, and the more difficult times, Goosehead can be there to make sure you and your family are prepared, and protected. If something happens to you, the right coverage will ensure your family is financially secure and well taken care of in your absence.
You’ve got the best of the best.
Meet the team.
Joe Becraft
License #: 21148665
Languages spoken: English
Berti Rivera-Rios
License #: 21212210
Languages spoken: English
HOMEOWNER INSURANCE
Water Coverages Explained
Four different types of water coverage may or may not be part of your home insurance policy. Let’s look at how they could help better protect you and your family from financial burden due to various causes of water damage to your home.
SPECIALTY INSURANCE
Umbrella Insurance 101
Umbrella insurance goes beyond your normal limits of liability to protect you and your family in the event of a sudden and serious situation. Relatively cheap, umbrella policies can offer additional coverage for things like injuries to others, legal fees and litigation, excessive property damage, and other personal liability situations.
HOMEOWNER INSURANCE
Homeowners Insurance 101
You found a property you love, you managed to save a down payment, and you got approved by a lender. Now you need to find a homeowners insurance policy that meets your needs, but how do you know if a policy is the right one for you?
AUTO INSURANCE
Auto Insurance 101
Most states require you to carry auto insurance. But how do you know if you have enough? A basic understanding will equip you with the knowledge you need to make smarter decisions when selecting your auto insurance policy. Let’s get started! 
Recent Reviews
Total Agency Reviews 131
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Gerardo O., 2/13/2025 2:47:05 PM
customer service, if you have questions they try to give you an answer as soon as possible
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Doanld W., 12/31/2024 4:48:29 PM
Joe was great and got me the best deals for our home, auto and motorcycles
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Cheri H., 11/23/2024 5:13:45 PM
Bex was very responsive and informative!
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Brianna L., 11/16/2024 7:09:57 PM
Working with them was simple and I feel confident in our unique situation that we found the best price and coverage.
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Anthony B., 11/1/2024 8:29:58 PM
Goosehead employees are very knowledgeable about the insurance field.
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Matt A., 10/31/2024 4:13:06 PM
Responsive, knowledgeable and service.
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Kim H., 10/12/2024 9:23:24 PM
Our Agent Joe was amazing, fast and super knowledgeable. Once we return back to our primary residence we will be changing everything over to him
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Julie M., 10/9/2024 5:52:23 PM
She got back to me quickly and had good communication skills. Easy to talk to.
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Carlos M., 9/17/2024 8:59:05 PM
Me an tratado muy bien
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Maricela O., 9/14/2024 1:00:44 PM
Timely response. Great work ethic.
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Scott M., 9/9/2024 6:21:45 PM
Bex was awesome at finding us insurance for our building when no one else was able to. Very responsive to calls and emails. Will recommend others and look forward to future business.
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Alexanders A., 8/21/2024 11:16:56 AM
La coberturas.que tienen
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Tannor H., 8/1/2024 10:37:25 PM
Joe was absolutely amazing to work with. Extremely professional and big brained.
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Lynee M., 8/1/2024 8:08:22 PM
I had a lot of questions, a Lot! Blake was patient with me and told me I should be asking questions if I didn’t understand. He also kept Looking For the best rates for us . He took time with us, that means a lot.
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Felisa C., 7/19/2024 4:39:59 PM
Bex provides the best customer service and always go above and beyond to help customers
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David B., 7/11/2024 6:05:16 PM
Joe was very easy to work with low pressure. He did a great job following up on original quote.
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Calieb C., 7/5/2024 4:22:40 PM
Joe was super helpful and incredibly easy to work with
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Adam M., 5/14/2024 5:07:36 PM
Joe Becraft gave excellent customer service! He made the process very easy and transparent. I'll be suggesting Goosehead Insurance to all my friends and family.
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Sarah K., 4/17/2024 2:51:36 AM
Bex was incredibly kind, knowledgeable, and supportive in helping me understand my different policy options so I could pick the right plan for my budget and lifestyle. I am so appreciative!
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Timothy Z., 3/27/2024 3:30:37 PM
Very Good service from Bex and she patiently answered our many questions. Thank you.
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Daniel S., 2/8/2024 5:49:26 PM
Saved us almost $700/year on homeowner's insurance, very responsive and professional!
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Kathryn K., 2/8/2024 3:51:32 AM
Bex is great, a lot of fun and very knowledgeable. She helped me find a good quote that fit my needs.
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Paul F., 1/18/2024 4:08:13 PM
Bex was very personable and efficient during our first discussion. She then found me a policy that saves me a lot of money from my previous policy that same day. She’s awesome!
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Chenghong H., 1/15/2024 12:37:46 AM
Bex was incredibly patient and thorough during the insurance purchasing process. She gave great, in-depth explanations on why she thought a particular policy was a good fit for me and took time to answer all my questions.
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Aaron A., 1/14/2024 8:59:02 PM
Precios accesibles y buen servicio al cliente
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Baily S., 11/13/2023 5:31:04 PM
Bex was great. Always answered the phone when I had questions. Very happy.
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Juan R., 11/10/2023 4:16:39 PM
Because it was very clear her explanation about the insurance.
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Ericka G., 11/8/2023 11:13:08 PM
Excellent communication, great prices. Bex is very knowledgeable and on point with her customers. I am so glad we found her for our insurance needs!!
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Scott G., 11/8/2023 10:20:09 PM
Bex gave excellent customer service, saved us money and increased our coverage. Perfection!
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Ian W., 11/8/2023 4:20:18 PM
Bex was able to put clear options in front of me and explain the benefits and costs of choosing different coverages.
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Felisa C., 11/3/2023 3:08:52 PM
She is excellent with customers and have a excellent customer service skills
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Connor D., 9/23/2023 1:00:40 AM
Bex was very helpful at finding the insurance that would suit my needs best at a fair price.
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Kimberly M., 8/4/2023 4:12:49 PM
Very smooth customer service, very fast repsonse
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Jamie H., 7/12/2023 5:22:59 PM
Great communication and product was a good fit
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Carolyn L., 7/12/2023 3:58:02 PM
Bex was very thorough and helpful and got me the best rate.
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Sarah S., 6/25/2023 4:23:19 PM
Excellent communication, flexible schedule and very friendly!
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Francis T., 4/13/2023 2:14:22 PM
agent very knowledgeable, efficient, and personable also, very good price
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Cheri W., 4/8/2023 7:20:16 PM
The agent that helped me with my mortgage insurance was awesome. She explained everything so clearly. And got our car insurance $ down.
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Patrick H., 3/17/2023 6:29:49 PM
It was great to work with Bex. She was very kind, informative, and great at her job!
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Michael W., 3/15/2023 5:18:15 PM
quick and transparent quotes and transaction.
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Megan V., 3/5/2023 2:22:20 AM
Bex was great to work with!
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Thomas R., 3/4/2023 4:25:23 PM
Bex was great to work with. Answered all of my questions. Got me a great deal on bundling car and home. Thanks so much Bex!
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Erin C., 2/25/2023 7:38:37 PM
I feel Bex was very thorough and am confident in the coverage I now have.
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Linda M., 2/23/2023 4:09:56 PM
Friendly, honest, and very knowledgeable staff.
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Zachary E., 2/11/2023 4:22:42 PM
Received great customer service that explained insurance in layman's terms. Realized we were undercovered in auto and were able to raise limits to suit our needs. Also able to get the lowest premium.
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Laura G., 2/6/2023 4:42:06 PM
I left with no questions, and entered with a lot of hesitation and nerves.
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Nathan K., 2/6/2023 4:41:51 PM
We received great care, and any questions we had, which were a lot, were answered.
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Susanna D., 12/29/2022 4:13:04 AM
Bex is a great communicator and efficient.
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Esteban F., 12/15/2022 7:17:52 PM
Muy buena atención.
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Charles S., 12/6/2022 3:18:43 PM
Bex was awesome to work with. Made the process easy.
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Jesus A., 11/30/2022 5:39:31 PM
The information she give me
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Britiany T., 11/19/2022 4:26:47 PM
Bex worked late on a Friday night to assist me. Very polite and helpful.
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Keziah K., 10/26/2022 4:18:09 PM
:)
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Katie K., 10/10/2022 12:25:49 PM
easy
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Robin C., 10/5/2022 11:16:56 AM
Bex walked us through all of the ins and outs of the policies while answering our questions. She made the whole process more understandable and approachable.
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Alexandra B., 10/3/2022 11:42:48 AM
Bex was very helpful in discussing my goals & overall was able to save me a lot of money on my home & auto insurance, with better coverage! She was organized & responsive throughout the process.
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Alexandra C., 10/1/2022 10:54:11 PM
Bex was incredibly helpful in walking me through the process. She has been super responsive and patient with me, which I greatly appreciate
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Iliana W., 9/25/2022 8:17:45 PM
Competence, Attentiveness, Knowledge
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Syphoy L., 9/4/2022 4:00:12 PM
Love the customer service
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Aretha H., 9/2/2022 11:58:45 AM
Very professional, explained everything precisely.I would recommend to family and friends
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Jordan P., 9/1/2022 2:50:12 PM
Bex was wonderful. She provided a series of options and discussed future needs.
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Shaina F., 8/30/2022 12:06:02 PM
Bex was awesome! She answered all my questions and took additional time to TEAMS me once she found out that I prefer seeing the numbers versus speaking on the phone.
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Miranda W., 8/29/2022 12:44:32 PM
Great customer service
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Frances K., 8/24/2022 2:37:47 PM
Great personal customer service, wiliness to answer multiple questions and provide explanation of policy benefits.
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NATALIE S., 8/17/2022 11:17:56 AM
Bex Laird was fantastic! She walked me through all of the steps of buying home insurance and compared it to quotes I already had. She also got me a great deal!
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Tina T., 8/15/2022 3:41:27 PM
Bex is extremely knowledgeable and kind.
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Shauna M., 8/10/2022 11:35:07 AM
She was great
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Rebecca R., 7/24/2022 7:42:50 PM
Great service
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Rebecca R., 7/22/2022 1:00:33 PM
She was amazing!!
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Oscar V., 7/15/2022 11:32:02 AM
Good service
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Edith B., 7/12/2022 11:35:56 AM
knowledgeable and willing to take the time to explain cons and pros of all the aspects of the policy, plus very good pricing options. I am so happy I am immediately referring my friends to goosehead.
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Kelly K., 7/11/2022 11:20:39 AM
The agent was informative and kind.
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Edgar G., 6/11/2022 6:20:46 PM
Speaks spanish, is very good..
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Mariana F., 6/11/2022 6:19:54 PM
Very good
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Nicholas M., 6/10/2022 8:36:15 AM
Bex was a pleasure to work with.
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Sean C., 6/6/2022 4:03:34 AM
Explain all my options
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Joshua L., 5/31/2022 3:52:28 PM
Becky Laird is the best. She gets 5 star
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Weston J., 5/18/2022 5:37:14 PM
I work with Bex for my own insurance needs, and I also refer her to my mortgage clients. She provides top notch service at an unbeatable price. Very friendly and nice. Bex is awesome!
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Alejandra T., 5/18/2022 2:33:05 PM
Bex is amazing, excellent customer service and extremely knowledgeable!
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Anthony S., 5/9/2022 11:12:13 AM
Friendly and prompt
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Elgie G., 5/7/2022 10:00:41 AM
Very professional and they gave us a great deal
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Jamie R., 5/6/2022 12:49:56 PM
Bex is incredibly knowledgeable and very friendly to work with
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William C., 5/3/2022 11:12:25 AM
Bex listened to me helped me with what I needed and wasnt a pain in the kneck when I said I would call her back she waited until I called her back she wasnt pushy I am staying with her from here on out unless she leaves or personality changes
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Kristine W., 4/20/2022 1:12:02 AM
Quick quotes, easy to under and great prices
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Juan C., 4/19/2022 6:52:08 PM
good service!
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Jose S., 3/24/2022 7:14:09 PM
Very professional, she took all the time to explain every point and all the questions we had.
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Michael L., 1/5/2022 12:48:47 PM
Knowledgeable and reliable service.
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Alice V., 12/28/2021 10:25:40 AM
Knowledge and ease
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Dominique C., 12/18/2021 4:17:16 PM
She was very down to earth and easy to work with over the phone
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Jordan G., 12/16/2021 11:18:55 PM
Bex was absolutely surgical in her method to find the best coverage at a fair price for my individual situation.
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Heidi A., 10/21/2021 11:46:38 AM
Bex is very personable and made sure we had an understanding of all possible policies and coverages offered to us.
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Matthew I., 10/18/2021 1:31:05 PM
Went above and beyond
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Portia A., 10/12/2021 4:47:47 PM
The pricing and services were incredible!
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Kristyn F., 9/28/2021 4:55:08 PM
Excellent advice
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Linmarie W., 9/28/2021 12:21:04 PM
Bex is fantastic! Very knowledgeable and made us feel very comfortable. Plus she got us more coverage for less money than we'd been paying previously.
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Ellen B., 9/26/2021 7:56:12 AM
Bex came to our house, walked through everything with us, updated our coverage from what we had at Farmers and saved us about $1000 per year. I will absolutely recommend her!
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Jonathan T., 9/15/2021 11:36:24 AM
Bex was easy to work with and was able to help us get insurance quickly and easily.
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Brandon W., 9/11/2021 12:19:28 PM
Friendly people
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Gertrude C., 9/10/2021 11:34:46 AM
Bex was great
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Dan B., 8/27/2021 9:27:06 PM
Quick and responsive. Great rates as well.
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Charles B., 8/26/2021 11:10:10 AM
Listened to what i had to say and found something as good as my highest hopes. Good job
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Marissa S., 8/16/2021 12:26:25 PM
Very helpful with informing a new homeowner about the insurance options available
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Ariel M., 8/12/2021 6:07:29 PM
Bex was friendly, efficient, and very knowledgeable
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Dawn L., 7/31/2021 7:05:36 AM
It was easy and I saved lots of money
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Daniel V., 7/14/2021 11:30:48 AM
Assigned agent (Bex Laird) was helpful
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Joseph Z., 7/8/2021 11:25:45 AM
Extremely knowable and great to talk to
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Robert O., 7/2/2021 11:12:19 AM
Bex was very knowledgeable and guided me through the process very smoothly
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John B., 6/17/2021 11:09:35 AM
Bex is extremely responsive and helpful.
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Sandra C., 5/6/2021 12:14:13 PM
Bex is competent and confident. She wasn’t afraid to admit if she needed to check on something or that she needed to ask advise from someone else. Very nice to work with her. We’re looking forward to any contacts in the future.
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Jason K., 4/24/2021 11:43:29 AM
They were very helpful and efficient.
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Steve L., 4/8/2021 12:48:56 PM
I normally do things like this on my own with my own research, and save the agency fee. But Bex's knowledge about policies is useful and she can quickly search many, which is valuable.
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Jara R., 4/7/2021 11:06:43 AM
Easy process. Knowledgeable agent. Excellent service. What else can you ask for?
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Kim E., 3/13/2021 11:14:46 AM
Customer service and value of coverage
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Len R., 3/13/2021 11:13:51 AM
Customer service and coverage for cost
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Nathan K., 2/24/2021 8:02:52 PM
Bex Laird has a great knack for explaining what's pertinent.

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