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Nick Laiben

License #: 298711
4.9 OUT OF 5 STARS
star star star star star (125 Reviews)
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About Nick
Nick Laiben is an agent with Goosehead Insurance located in Cape Girardeau,  MO. Nick  joined Goosehead because of his unwavering commitment to take care of his clients. Using cutting edge technology to shop with dozens of "A" rated insurance companies in just a few short minutes, he is able to find the right coverage at a competitive price. He takes the time to review all of the options and customizes a policy based on the unique risks and desires of each client. After finalizing an option, Nick is backed by a service team that has the highest client loyalty rating in the industry. Request a quote from Nick and you will quickly understand why Goosehead is one of the fastest growing distributors of home and auto insurance in the United States.
States Licensed In: MO, IL, AR
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338 Broadway, STE 311
Cape Girardeau, MO 63701
Languages spoken:
English
Hours:
We’ve got you covered,
and then some.
  • Homeowners Insurance >
  • Auto Insurance >
  • Flood Insurance >
  • Renters Insurance >
  • Condo Insurance >
  • Landlord Insurance >
  • Motorcycle Insurance >
  • Boat Insurance >
  • RV Insurance >
  • Life Insurance >
You probably looked at several houses before you found the right fit; why not look at home insurance the same way? Goosehead does the looking for you, and finds the policy that fits your needs and budget, without compromising coverage.
It seems like there’s as many car insurance companies out there as there are cars. Lucky for you, Goosehead looks under the hood of all those policies to find the right coverage for you and your ride. Think of us as your roadmap to better protection and better rates.
Having the right amount of protection in case of flooding is important. That’s why our Goosehead experts will do all the research for you. We’ll compare dozens of plans and choose what’s best for your residence, and your budget.
Sure, you may not own the building. But you own what’s in it. If a fire or disaster would cause a major setback, take a close look at renters insurance. Better yet, let us do it for you. We’ve evaluated products from dozens of the most respected insurance companies to help you home in on the right policy.
From an insurance standpoint, high rises, townhomes and condos can be, well, a little different. HOAs cover some parts of the property, leaving other areas up to you. We can help you find a policy that provides the coverage you need — at rates you’ll feel right at home with.
A rental property isn’t the same as a primary residence. Without proper protection, a landlord might be personally liable for damages from accidents or other events. We can help you determine the right coverage for your rental properties and compare rental property insurance quotes so you can operate with total peace of mind.
Driving a motorcycle is all about freedom. Speaking of freedom, there’s no need for you to spend end less hours of your free time comparing insurance plans. Comparing the best motorcycle policies from the best insurance companies to get you protected the way you should be protected, at the price you deserve.
Chances are you bought a boat for a little rest and relaxation. Goosehead makes shopping for boat insurance just as relaxing. Our expert agents will shop dozens of policies and find you the right protection, at the right price, that will really float your boat.
Your RV lets you escape to the open road. And with Goosehead, you can escape the usual time commitment of buying insurance. Our expert agents do the research for you, comparing dozens of policies and choosing the right protection for you and your home on wheels, all at the price you deserve.
As the saying goes, life happens. But sometimes it happens in ways we don’t expect. For all the great times, and the more difficult times, Goosehead can be there to make sure you and your family are prepared, and protected. If something happens to you, the right coverage will ensure your family is financially secure and well taken care of in your absence.
You’ve got the best of the best.
Meet the team.
HOMEOWNER INSURANCE
Water Coverages Explained
Four different types of water coverage may or may not be part of your home insurance policy. Let’s look at how they could help better protect you and your family from financial burden due to various causes of water damage to your home.
SPECIALTY INSURANCE
Umbrella Insurance 101
Umbrella insurance goes beyond your normal limits of liability to protect you and your family in the event of a sudden and serious situation. Relatively cheap, umbrella policies can offer additional coverage for things like injuries to others, legal fees and litigation, excessive property damage, and other personal liability situations.
HOMEOWNER INSURANCE
Homeowners Insurance 101
You found a property you love, you managed to save a down payment, and you got approved by a lender. Now you need to find a homeowners insurance policy that meets your needs, but how do you know if a policy is the right one for you?
AUTO INSURANCE
Auto Insurance 101
Most states require you to carry auto insurance. But how do you know if you have enough? A basic understanding will equip you with the knowledge you need to make smarter decisions when selecting your auto insurance policy. Let’s get started! 
Recent Reviews
Total Agency Reviews 148
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Bryan W., 3/3/2025 12:42:42 AM
Great service
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Felix B., 2/28/2025 3:32:42 PM
Price, fast, easy.
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Kali B., 12/19/2024 4:40:57 PM
Nick is very knowledgeable and helpful!
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Dani T., 12/16/2024 7:38:35 PM
He has been amazing! Was able to get my policy for a lot less than what I was paying. Will be switching my home insurance also!
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Kenneth R., 12/16/2024 4:23:15 PM
She was amazing with helping us!!!
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Deius T., 12/15/2024 12:51:15 PM
Katie knocked everything service-based out of the park
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Michelle C., 12/13/2024 7:04:24 PM
Katie was very knowledgeable and professional. She made the switch so easy. I'd definitely recommend her to friends and family.
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Patricia C., 12/10/2024 5:08:20 PM
Katie was very helpful and knowledgeable with the services she offered.
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Echo G., 11/23/2024 11:51:35 PM
Katie Reavis went above and beyond to help find the right insurance coverage for our family. She was so courteous and friendly. I have been telling my friends and co-workers about the huge cost reduction from switching insurance companies and I'm extremely satisfied with the great service we received from our new insurance agent!
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Mindy H., 11/14/2024 6:23:17 PM
Maybe it was time for a new insurance company. Nick answered my questions honestly. I’m hoping I made the right decision for me. Thank you
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Robert O., 11/3/2024 6:35:11 PM
Katie answered ALL of my questions. I called her multiple times and she answered my questions. By the way she is my daughter and has my best interests in mind.
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Rhonda E., 11/3/2024 1:47:07 PM
Nick was very transparent and explained everything throughly.
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Kathryn M., 11/2/2024 8:12:44 PM
Katie is good...
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Trishena P., 10/10/2024 4:40:04 PM
Provided excellent information. Guided me through process of changing providers. Double-checked to make sure I received all information via email and text. Pleasant to talk to on the phone. Saved me significant $$$$$. Overall just super helpful!
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Jacob Y., 9/30/2024 4:30:33 PM
Katie was so friendly and helpful. I couldn't have asked for a better agent.
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Tera M., 9/25/2024 9:15:14 AM
Very helpful quick easy to work with
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MARK S., 9/9/2024 1:26:28 AM
Great customer service from Jeff Jungbluth.
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Gloria H., 9/9/2024 12:32:58 AM
Everything went smoothly and I am saving some money on my premium..
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Regina D., 8/31/2024 12:34:39 PM
Friendly and easy to understand
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Amy D., 8/29/2024 6:48:06 PM
Very fast and efficient. Good efforts to find rates that worked for me. Great service from my agent.
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Johnny V., 8/29/2024 4:35:53 AM
Katie Reavis provides great customer service!
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STEVEN L., 8/27/2024 9:34:24 PM
He was easy to talk to and he understood the varied options and explained them to me clearly. Nice guy.
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Stefeny J., 8/27/2024 5:16:29 PM
My agent was able to greatly reduce cost while improving my benefits. My interaction was efficient, pleasant, and he was very helpful.
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Christopher G., 7/28/2024 3:36:29 AM
Katie was a great help and had a great personality, a real pleasure to deal with.
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Ashley R., 7/14/2024 3:22:30 PM
Katie has been absolutely amazing through my whole process of getting insurance for both home and auto and she made sure I understood the policies and benefits of them. The quote I got from her was perfect for what I needed and priced the best of any others I had gotten. She made the process of getting insurance a breeze!
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Joshua W., 7/12/2024 4:26:58 PM
Nick made things happen when others couldn’t
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Terry G., 5/18/2024 4:12:43 PM
Nick was great to work with. I didn't like doing it electronically, but he helped me through it.
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John W., 5/13/2024 6:51:40 PM
customer service
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Irma R., 3/7/2024 4:25:26 PM
Nick was great!!! Customer service was on point. Thank you
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Jeffrey K., 2/28/2024 9:36:40 PM
Nicks attention to my concerns and his determination to get me the best coverage at the best price
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Michael G., 2/17/2024 7:53:21 AM
very friendly and worked hard for the best price
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Katherine P., 2/1/2024 3:06:05 PM
Goosehead Insurance, guided by agent Nick Laiben, delivers outstanding homeowner's coverage. Nick's expertise ensures clients get tailored, cost-effective policies. With a commitment to excellence, Goosehead under Nick's guidance is an excellent choice for those valuing expertise and personalized service.
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Mason S., 10/11/2023 4:55:45 PM
Nick was extremely helpful in finding me a great deal, saved me a ton of money compared to my original quotes.
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Diana H., 8/14/2023 1:17:39 PM
Nick was phenomenal and explained everything to me. He got us a great rate as well.
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Conner O., 8/10/2023 4:20:03 PM
Nick was great to work with. He was always very responsive to questions and described everything to us.
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Benjamin T., 6/20/2023 9:46:17 PM
He did a good job and was very helpful in getting everything set up !
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Jessie S., 4/5/2023 4:43:18 PM
Nick gave excellent customer service and made the process easy and smooth
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Darrell T., 3/21/2023 12:00:07 AM
Because Nick has been awesome to work. Very thorough and patient when I complain about things that have nothing to do with him.
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Linder D., 3/7/2023 4:35:27 PM
Agent very knowledgeable and answered all my questions. Plus I saved a lot by switching to this insurance.
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Lori S., 2/23/2023 7:18:33 PM
Quick response from Nick and explained everything very well.
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Darryl J., 12/22/2022 9:35:57 PM
Excellent customer service
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Charles S., 12/15/2022 4:28:08 PM
Because Nick Laiben is a good ass dude and I appreciate him for what he does.
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Joseph H., 12/10/2022 1:06:43 AM
It was a very easy process and it made me feel like I got the best possible deals on insurance.
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Calyn K., 10/27/2022 4:52:58 PM
Nick was very personable, punctual, and professional; he went above and beyond to find me the best policy that fit my situation! I would absolutely recommend this company to anyone searching!
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Lindsey T., 10/20/2022 11:06:39 AM
Quick and easy
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Jordan K., 10/20/2022 8:17:24 AM
Easy and quick
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Treasa B., 10/6/2022 9:55:11 AM
Nick got right back with me. Answered all my questions.
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Elizabeth G., 9/23/2022 3:29:04 AM
Nick is always ready to help me with any questions that I have or anything else that I need. He gets back to me quickly and I’m never stressed about my insurance anymore because I know Nick is on top of it. I have recommended him to multiple people.
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Elizabeth G., 9/22/2022 10:29:04 PM
Nick is always ready to help me with any questions that I have or anything else that I need. He gets back to me quickly and I’m never stressed about my insurance anymore because I know Nick is on top of it. I have recommended him to multiple people.
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Dacota K., 9/15/2022 12:14:01 PM
Helpful and explained things thoroughly!
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Beyonce D., 9/15/2022 5:54:55 AM
Nick was very professional and nice. He always got back to me within the same day I contacted him or the following morning. He never made me feel stupid about my questions and he even would review and explain every email he sent me. He went over my insurance policy detail to detail.
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Stephanie R., 9/8/2022 11:09:34 AM
Amazing customer service and quick to help.
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Joy F., 8/21/2022 2:11:14 PM
Nick took time to explain all the changes and updates to my insurance
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Amanda N., 8/15/2022 4:02:51 PM
Was very helpful
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Jon E., 8/9/2022 3:45:13 PM
Nick was great to work with. The process was straightforward and the pricing was extremely competitive.
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Teri R., 8/4/2022 11:23:44 AM
Very thorough in researching comparable policies and coverages in regard to keeping the premium down as much as possible
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Juefei Y., 7/30/2022 1:07:42 PM
very good service!
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Michael E., 7/29/2022 6:24:57 PM
service
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Michael G., 7/8/2022 5:52:30 PM
Nick is the best!
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Allie S., 7/7/2022 2:04:52 PM
Very helpful staff with my first home buying experience.
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Tina M., 6/30/2022 2:53:06 PM
Nick Laiben very knowledgeable and responsive
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Karen M., 6/16/2022 1:08:46 PM
Nick's quick service and positive attitude
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Benson M., 6/6/2022 12:23:55 PM
Great customer service as well as very competitive price. Nick is super friendly and easy to work with.
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Victoria C., 5/1/2022 10:31:34 PM
Nick was very professional, knowledgeable and kind with our interactions on the phone. He also found me better coverage at a lower rate and that was appreciated.
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Kody R., 4/29/2022 6:12:50 PM
Nick's response time and communication is exceptional.
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Caitlin K., 4/15/2022 11:28:20 AM
He was incredibly personable and helpful to our needs.
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Jessica G., 4/4/2022 3:43:05 PM
Great communication and friendly
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Nicole P., 4/3/2022 9:13:16 AM
Nick was very nice, and helped us get the best deal possible. It was an extremely easy process.
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Ronda S., 4/2/2022 1:39:43 PM
Nick was very nice, professional, and very informative. He saved quite a bit of money.
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Mary J., 3/30/2022 11:32:34 AM
Nick walked me through all my options for insurance and explained everything I had questions on.
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Janene M., 3/25/2022 11:46:16 AM
Nick's excellent customer service. I felt he really researched options and evaluated those with much more expertise than I have. He also made something difficult seem like fun.
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Joan B., 3/23/2022 5:31:15 PM
Nick Laiben was very helpful
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Noah C., 3/18/2022 12:16:55 PM
Great service!
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Whitney Q., 2/9/2022 11:18:31 AM
Nick is the best!
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Leslie S., 2/3/2022 11:06:49 AM
Nick took the time to thoroughly answer all my questions. He always answers his phone. He keeps my information confidential. He is very personable, yet, professional.
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Jennifer M., 12/27/2021 3:15:17 PM
Nick was awesome and made the whole process easy and easy to understand
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Marida S., 12/27/2021 1:35:11 PM
Great service
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Melanie S., 12/25/2021 7:02:08 AM
Attentive, thorough, saved us money.
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Devon R., 12/16/2021 1:49:56 PM
Nick was great and made the process simple and easy to understand vs the headache I have went through with every other insurance provider I looked at. I received Nicks undivided attention when we talked and he made sure I got everything I was looking for and he made personal suggestions that weren’t pushy.
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Russell G., 12/8/2021 12:22:28 PM
Always answered when called. Very knowledgeable about his profession. Broke down all segments and policies. Exceeded expectations.
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Rex J., 12/1/2021 9:19:13 PM
Nick explained what insurance I had and what he thought my coverages should be. He made insurance more personable.
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Rex J., 12/1/2021 9:17:22 PM
Nick did a great job of explaining what coverage I had and what he would recommend. He made insurance more personable.
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Shawn J., 10/27/2021 3:29:29 PM
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Loyd E., 10/5/2021 3:02:35 PM
Nick is always quick to respond to our insurance needs. He thoroughly researches his available companies to make sure we have the best coverage for us.
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Andrew E., 10/5/2021 9:57:26 AM
Knowledge, helpfulness and quick agent response.
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Lisa E., 10/5/2021 9:56:22 AM
Nick was very knowledgeable and helpful, quick to respond!
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Robert A., 10/1/2021 4:33:58 PM
Nick Laiben’s eagerness to help me and his responsiveness to returning my calls/questions.
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Tabatha M., 8/24/2021 11:48:11 AM
Great agent!!
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Charmayne F., 8/13/2021 11:52:09 AM
Great service! Easy to work with, responsive, and transparent.
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Bay D., 7/27/2021 1:16:17 PM
Nick has been great from the start, made everything very easy and answered all of our inquires promptly.
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Joshua W., 7/22/2021 6:21:04 PM
Satisfied but don't know many people to recommend to
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Antonio H., 7/14/2021 12:49:03 PM
great service, quick response, no BS
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Jill L., 7/8/2021 10:17:35 AM
Nick was very informative and made sure I understood everything clearly.
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Tristan D., 6/26/2021 7:21:46 PM
Nick was extremely helpful, always responded in a timely manner, and never left a question unanswered through the whole process.
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Jessica B., 6/22/2021 4:40:42 PM
Nick made the process very easy!
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Jamie C., 5/19/2021 8:34:29 PM
Nick was great to work with. We are first time home buyers so know nothing about homeowners insurance. Nick walked me through the steps and explained everything in detail. He worked with us to find a great rate and even saved us money for out auto insurance.
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Kevin M., 5/14/2021 1:37:47 PM
Good service
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Joshua P., 5/14/2021 11:13:20 AM
Excellent Experience With Nick Laiben
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Adley G., 5/11/2021 4:04:32 PM
Easy to understand and ended up with coverage I was happy with! Made the process a breeze!
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Myron C., 5/8/2021 6:07:11 PM
Outstanding customer service from Nick, with outstanding results to match. Absolutely going to be passing his contact information around.
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Jennifer R., 5/6/2021 2:22:09 PM
Nick is always very prompt about returning calls or emails and he is always looking for solutions to issues that come up.
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Greg C., 4/21/2021 4:33:42 PM
Nick is a great guy and knowledgeable.
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Kristina M., 4/16/2021 5:30:25 PM
Easy, fast and friendly service!
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Jeremy T., 4/12/2021 4:21:52 PM
Nick was easy to work with and definitely gave the impression that he was working for me, not just for his own pocketbook.
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Jillian M., 3/30/2021 11:49:56 AM
Excellent service from Nick Laiben and wonderful insurance package at a great price!
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Deanna D., 3/25/2021 8:09:17 PM
Nick was very helpful and responsive
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Amanda H., 3/20/2021 1:54:21 PM
Great customer service with good coverage at excellent prices!
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Derek K., 3/19/2021 12:10:19 PM
Nick is very straight forward and awesome to deal with!
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Jessica C., 2/26/2021 10:09:14 AM
Had a very good experience with my representative Nick. He was very responsive, knowledgeable and this company has great deals!
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Renada B., 2/11/2021 2:11:49 PM
Great service
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Paul S., 1/28/2021 10:06:03 AM
Nick Found us an incredible policy for almost half of what we’re paying now, he explained everything clearly, made switching from prior policy easy, and was personable
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Jim B., 1/21/2021 11:16:18 AM
Nice guy that is very knowledgeable and helpful.
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Ruth M., 1/13/2021 12:15:02 PM
Nick is very professional and knows his business
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Grayson E., 1/11/2021 11:01:37 AM
Great response-
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LeeAnna R., 1/2/2021 3:41:53 PM
Nick was awesome! Easy to contact and very friendly!
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Stephanie P., 12/27/2020 10:55:17 PM
Nick was awesome and explained the product very well.
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Amanda P., 12/23/2020 8:19:55 AM
Nick talked through everything very thoroughly and made sure we didn't have any questions or issues. He made sure we were comfortable and knowledgeable in what we were doing.
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Danielle F., 12/22/2020 11:05:35 AM
Nick Laiben is an awesome agent. He is detailed and thorough. He is the best of the best.
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Jimmy T., 12/2/2020 10:06:39 AM
Nick is the best
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Chad S., 11/27/2020 10:11:35 AM
Nick was super friendly, not pushy at all. I wasn't even looking to change from my current insurance provider but with the way Nick presented his information to me and educating me on how much of a better deal I could get with him, I couldn't not make the change. Nick was great, I'm excited to start working with him.
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Jamie G., 11/11/2020 12:00:47 PM
Nick was wonderful to work with. He not only found the best policies for us but he took the time to explain and breakdown everything to me. He ended up saving us a ton of money in the long run. He made the whole process simple and easy. I will definitely be recommending him to family and friends!
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James R., 11/4/2020 1:55:30 PM
EXPERTISE & QUALITY
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Steven M., 10/27/2020 8:42:37 PM
Nick helped me get great coverage for our new Townhouse for less than I had budgeted and then helped get another $200 off my car insurance while increasing the coverage.
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Joshua T., 9/20/2020 7:53:30 PM
Our representative Nick made it easy and hassle free! He’s a very calm and laid back professional that I would recommend to anyone.
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Ashley N., 9/20/2020 7:51:48 PM
Nick not only found us a great policy, he saved us money on our auto insurance as well. All while making the process smooth and easy.
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Rozzland C., 7/24/2020 3:42:33 PM
The primary reason was because Nick has been awesome throughout the whole process! He answered all questions and inquires fast and very detail oriented. We are first time home buyers and I knew trying to find home owners insurance and any kind would be a hassle, but Nick made it a smooth and easy process and found us great deals! You can really tell he researched the heck out of different policies and very dedicated. I will for sure recommend Nick to friends and family. This has been truly a great experience, and it’s all thanks to Nick.
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Nathan B., 7/13/2020 12:14:10 PM
Very personable and accommodating
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Min W., 7/1/2020 10:37:20 AM
Nick is great: provides detailed information regarding services!
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Markus H., 7/1/2020 10:15:58 AM
Nick has a wells of knowledge and he took the time to answer all my questions, and trust me I had a ton.
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Carmen H., 6/3/2020 10:38:37 PM
Nick was very helpful and made our insurance needs were met.
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Rachel C., 5/1/2020 3:21:05 PM
Nick was extremely helpful. Created a policy very close to the one we had. He is very knowledgeable about the different products. Always friendly!
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Darryl S., 4/27/2020 11:10:59 AM
Nick is very knowledgeable and was able to give me excellent insight and advice on my needs. He is also very personable and friendly... so easy to talk to. I will be turning my family and friends to Nick.
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Tina D., 3/6/2020 7:54:42 AM
Nick explain the policy and coverage extreme well. Very please with his knowledge.
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Dustin R., 2/11/2020 8:22:31 AM
Nick was incredibly friendly and very knowledgeable about the different types of insurance. He made this normally stressful experience very easy and enjoyable. I had never heard of Goosehead insurance before but I’m glad I found them.
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Leanne R., 2/6/2020 11:06:47 AM
Excellent Service
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Earnie D., 1/30/2020 11:02:27 AM
I receive very in depth information that is accurate and up to date for my insurance options. The tailored service means a lot.
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Nicole A., 1/15/2020 5:35:07 PM
Solved my issue!
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Laurie L., 12/27/2019 1:08:46 PM
Knowledgeable, professional and friendly
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Jessica B., 12/18/2019 11:08:20 AM
Nick was great to work with! Thanks!
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Elizabeth N., 12/13/2019 1:06:53 AM
Nick was very helpful. He found a policy that fit my needs and explained the details that my policy would entail.
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Garry M., 12/11/2019 10:20:54 AM
Nick was great. Listened to what I wanted and went out and found the perfect product.
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Renada B., 12/2/2019 11:02:07 AM
Nick was very helpful and answered any questions I had. He explained everything in detail and took his time. Was available anytime I called to speak with him and he always called back when he said he would.
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Stephanie M., 11/25/2019 12:29:44 PM
Nick was very helpful and friendly. Great customer service, and was able to find me significant savings in my home and auto. I will highly recommend Nick and Goosehead Ins. to all my family and friends.
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Brittany P., 11/15/2019 7:44:52 PM
Recieved great service
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Sara M., 10/24/2019 10:25:57 AM
The agent I worked with helped me and gave me the most phenomenal plan to help me and my family!
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Jayne E., 10/3/2019 2:16:56 PM
Trusted the agents information and knowledge of the product and a nice savings from past policy.
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Ruth M., 9/24/2019 8:31:36 AM
Very helpful answered all of my questions. Knows the product and how to explain it. Very professional and friendlyl
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Michael E., 7/21/2019 6:58:35 PM
Good service
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Sean M., 7/16/2019 5:35:35 PM
Excellent service and amazing prices.
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Jesse R., 7/2/2019 10:10:40 AM
Nick is awesome
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Timbre C., 6/26/2019 3:47:14 PM
Nick Laiben made my first homeowners insurance purchase very understandable and was willing to take time to explain all details and work with me to combine home and auto. He made my overall experience easier than expected and I have a better understanding of everything within the policy.
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Jinger S., 5/29/2019 11:00:14 AM
Excellent communication/service/price
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Michelle S., 5/9/2019 11:12:21 AM
Nick Laiben is the best agent ever.
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Robert L., 4/15/2019 11:33:58 AM
My agent Nick was very helpful with the transition process. He helped me to understand my actual coverage and got me the best rates.
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Joan B., 3/26/2019 7:24:21 PM
Our agent Nick Laiben was great. He answered all of my questions. And made sure I was covered by the right coverage for my home and autos.
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Trenton P., 3/13/2019 12:16:05 PM
Friendly service, understood my needs, made things convenient, great rates.
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Donald A., 3/5/2019 11:02:22 AM
Professional service and friendly representative.
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Shawna L., 1/14/2019 8:29:22 PM
Great service
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Robert E., 12/24/2018 4:39:40 PM
The work, assistance and professionalism I received from all those involved but especially the persistence of Nick to provide me with the very best service possible. Thank You!
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Rita L., 12/14/2018 7:32:38 PM
Nick provided detailed explanations and found an affordable rate.
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Jeffrey M., 12/12/2018 11:51:00 AM
Nick was extremely helpful! He was super nice and not a pushy salesman which I appreciated!
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Jill L., 12/11/2018 10:24:34 AM
Excellent service, very helpful and great pricing
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Whitney Q., 12/3/2018 11:19:53 AM
Better coverage, better rate

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